A lot of people hold off on publishing their writing because they’re focused on freelancing or their career. Starting with selling a service is 100% fi…
Have you ever heard of Costco? If not, it's a grocery/department store in the United States that's famous for its large quantities, affordable prices, …
People don't just pay for effectiveness. If that was the case, they'd be buying weight loss programs that tell them to consume fewer calories than they…
Imagine you're feeling chest pains for a few days in a row. You go to the doctor, describe your issue, and ask what she thinks will fix it. Now, imagin…
I see a lot of people who know how to write but aren't sure how to get hired to write. So, let's go through the basic process of getting a client. Step…
A "hook" is something you put at the start of your writing that generates interest. This applies to email subject lines, sales pages, advertisements, a…
Most freelancers and agency owners start with cold outreach. This is where you can hustle your way into getting clients without having any reputation o…
I had a tweet perform extremely well last week: There are a variety of reasons why it did well, but one of them is something most marketers and adverti…
It’s funny… One of the most common platitudes you see online is that you attract what you are. So, if you’re kind, you’ll attract kind people, and if y…
I saw a great tweet on sales earlier this week. Here it is: It reminded me of a foundational sales concept that I want to share with you.That is, your …
Let’s start with a definition. “Offer” is a general term that applies to what you’re selling and how you pitch it. It can be anything from a wristwatch…
Let’s jump right into it. Here are those 7 tips… Use Contractions - We generally want to use words like “don’t” and “isn’t” over “do not” and “is not”.…