Writing To Riches

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How to make people read your long-form content
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Alright, that title might a *little* misleading. What actually happened is this: I built a new freelancing offer that cost $3000 per month I did…
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How a common cognitive bias can raise your profits
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Whether it’s a book, a course, or a service, most online writers have a landing page where they sell something. Unfortunately, the majority of them…
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When you study marketing and copywriting, you notice patterns. Some strategies don’t work, some do, and some work so well that the use of them becomes…
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If you want people to read your long-form social media content, you need to hook them. We've discussed hooks many times in this newsletter, but I want…
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I wrote a pretty large post on Monday. Here's the beginning of it: While this looks like it might be a lot of work, it actually wasn't. That's because…
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If you've been studying online writing for a while, you've probably seen the advice that you should use common words rather than uncommon ones. What you…
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People don't just pay for effectiveness. If that was the case, they'd be buying weight loss programs that tell them to consume fewer calories than they…
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In my mind, there are three core types of personal brand content: Value - Tips, tricks, education. Personality - Stories, jokes, opinions. Resonation …
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I had a tweet perform extremely well last week: There are a variety of reasons why it did well, but one of them is something most marketers and…
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"Write how you talk" is a very common piece of advice. But the people who give it rarely show you examples. So here's one I came across the other day…
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