How to make people read your long-form content
Alright, that title might a *little* misleading. What actually happened is this: I built a new freelancing offer that cost $3000 per month I did…
How a common cognitive bias can raise your profits
Whether it’s a book, a course, or a service, most online writers have a landing page where they sell something. Unfortunately, the majority of them…
When you study marketing and copywriting, you notice patterns. Some strategies don’t work, some do, and some work so well that the use of them becomes…
If you want people to read your long-form social media content, you need to hook them. We've discussed hooks many times in this newsletter, but I want…
I wrote a pretty large post on Monday. Here's the beginning of it: While this looks like it might be a lot of work, it actually wasn't. That's because…
If you've been studying online writing for a while, you've probably seen the advice that you should use common words rather than uncommon ones. What you…
People don't just pay for effectiveness. If that was the case, they'd be buying weight loss programs that tell them to consume fewer calories than they…
In my mind, there are three core types of personal brand content: Value - Tips, tricks, education. Personality - Stories, jokes, opinions. Resonation …
I had a tweet perform extremely well last week: There are a variety of reasons why it did well, but one of them is something most marketers and…
"Write how you talk" is a very common piece of advice. But the people who give it rarely show you examples. So here's one I came across the other day…