Not all social proof is worth the same
How to make people read your long-form content
How a common cognitive bias can raise your profits
In my mind, there are three core types of personal brand content: Value - Tips, tricks, education. Personality - Stories, jokes, opinions. Resonation …
I wrote a pretty large post on Monday. Here's the beginning of it: While this looks like it might be a lot of work, it actually wasn't. That's because…
In writing, a "loop" is something you open to create interest, then close later in the piece. It's a hard term to define, so I'll just list some types…
At-home workouts have been around for decades. Most of them never take off, and in the first couple years after its release, p90x was no exception. The…
I was just writing a Twitter thread, and I came across a common writing issue: wordiness. The exact sentence I first wrote was: "If you want to build a…
The last thing you want your writing to be is boring. Creating imagery is one way to avoid that. When I say "imagery", I'm talking about making your…
First: "Less" and "fewer" are very similar words, and people often misuse them. So let's go over an easy way to know which one is correct for your…
If you want people to read your long-form social media content, you need to hook them. We've discussed hooks many times in this newsletter, but I want…
"Write how you talk" is a very common piece of advice. But the people who give it rarely show you examples. So here's one I came across the other day…