Writing To Riches

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Not all social proof is worth the same
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How to make people read your long-form content
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How a common cognitive bias can raise your profits
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In my mind, there are three core types of personal brand content: Value - Tips, tricks, education. Personality - Stories, jokes, opinions. Resonation …
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I wrote a pretty large post on Monday. Here's the beginning of it: While this looks like it might be a lot of work, it actually wasn't. That's because…
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In writing, a "loop" is something you open to create interest, then close later in the piece. It's a hard term to define, so I'll just list some types…
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At-home workouts have been around for decades. Most of them never take off, and in the first couple years after its release, p90x was no exception. The…
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I was just writing a Twitter thread, and I came across a common writing issue: wordiness. The exact sentence I first wrote was: "If you want to build a…
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The last thing you want your writing to be is boring. Creating imagery is one way to avoid that. When I say "imagery", I'm talking about making your…
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First: "Less" and "fewer" are very similar words, and people often misuse them. So let's go over an easy way to know which one is correct for your…
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If you want people to read your long-form social media content, you need to hook them. We've discussed hooks many times in this newsletter, but I want…
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"Write how you talk" is a very common piece of advice. But the people who give it rarely show you examples. So here's one I came across the other day…
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